The how-to of powerful copywriting testimonials

In the last Hot Copy podcast we shared some copywriting techniques to help your clients build trust and credibility with their audience. One of those techniques is getting testimonials and it’s so important for your own business that it deserves a pod of its own. This week we get stuck into getting and using testimonials to power up your marketing.

Tune in to learn:

Why testimonials are such a powerful tool
Different types of testimonials and how to get them
Best questions for awesome testimonials
Where to use testimonials for maximum impact
Cheats you can use to power up your testimonials

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