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Today's podcast is inspired by a question I received on Twitter about setting rates. The question was: "How do you figure out what a person CAN charge for commercial photography in their industry?"

In this episode, I talk about:

• So many of us are terrible about asking for money for our work. Luckily, positioning, negotiating, and pricing are all skills. I provide some resources as well as some hard earned truths about pricing your work.
• How the alchemy to pricing your work is a balance of what people expect and what someone is willing to pay for your work. 
• The value of your work must also consider the impact it will have on the ability to change a brand, sell product, or solve a problem

Enjoy!

Today's episode is brought to you by CreativeLive. CreativeLive is the world's largest hub for online creative education in photo/video, art/design, music/audio, craft/maker and the ability to make a living in any of those disciplines. They are high quality, highly curated classes taught by the world’s top experts -- Pulitzer, Oscar, Grammy Award winners, New York Times best selling authors and the best entrepreneurs of our times.