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Gen Z is the future. Born between 1996 and 2012, this generation is the largest, most diverse cohort on the planet, with over $140 billion in purchasing power. And they may be more impacted by the global pandemic than any other generation. Brown Advisory’s Katherine Kroll speaks with Gen Z experts Ziad Ahmed, Joel Flory and Denise Villa to understand what Gen Zers care about and how their decisions as consumers and as culture-carriers will pave the way for our collective future. 

Guests:
Ziad Ahmed
Founder and CEO, JUV Consulting

Joel Flory
Co-founder and CEO, VSCO

Denise Villa, Ph.D.
CEO, Center for Generational Kinetics

Host:
Katherine Kroll
Senior Sustainable Investing Specialist

Background Reading:

• This Summer Will Scar Young Americans for Life, The Atlantic, May 28, 2020 
• On the Cusp of Adulthood and Facing an Uncertain Future: What We Know about Gen Z So Far, Pew Research Center, May 4, 2020
• Gen Z is Redefining Creativity as Wellness During the Pandemic, VSCO blog post, January 31, 2020
• For Young People, Two Defining Events: COVID-19 and Climate Change, National Geographic, April 28, 2020
• The State of Gen Z: A New Generation Emerges — and Brings Tremendous Change, The Center for Generational Kinetics, 2019-2020

Please visit the Navigating Our World website to listen to our first episode: We've Been Here Before (and Made It Through): A Conversation with Jon Meacham, historian and Pulitzer Prize-winning author.

The views expressed are those of the author and Brown Advisory as of the date referenced and are subject to change at any time based on market or other conditions. These views are not intended to be and should not be relied upon as investment advice and are not intended to be a forecast of future events or a guarantee of future results. Past performance is not a guarantee of future performance, and you may not get back the amount invested. The information provided in this material is not intended to be and should not be considered to be a recommendation or suggestion to engage in or refrain from a particular course of action or to make or hold a particular investment or pursue a particular investment strategy, including whether or not to buy, sell, or hold any of the securities mentioned. It should not be assumed that investments in such securities have been or will be profitable. To the extent specific securities are mentioned, they have been selected by the author on an objective basis to illustrate views expressed in the commentary and do not represent all of the securities purchased, sold or recommended for advisory clients. The information contained herein has been prepared from sources believed reliable but is not guaranteed by us as to its timeliness or accuracy and is not a complete summary or statement of all available data. This piece is intended solely for our clients and prospective clients, is for informational purposes only and is not individually tailored for or directed to any particular client or prospective client.