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Show Notes & Links:

• [1:51] How brands are using Animal Crossing to engage with their followers.
• [6:11] Brands getting involved.
• [10:10] Allbirds and Adidas are joining forces to create a high performance sneaker with the lowest possible carbon emissions.
• [13:32] What the DTC community has to say about the partnership.
• [15:07] Why the coming months are so critical to DTC.
• [16:35] The unexpected verticals that have seen growth during lockdown.
• [17:57] How Andie has shifted their strategy to thrive in a time when travel isn’t realistic for so many people.
• [19:44] What “Taboo” brands can teach us about building on the DTC momentum.
• Kristen LaFrance on Twitter
• Kristen's newsletter
• Animal Crossing is emerging as a media channel for brands in lockdown
• Glossier’s Hoodie in Original Pink is back on Animal Crossing
• Adidas and Allbirds Are Joining Forces—And Rewriting the Rules of Competition
• The coming months will make or break the DTC boom
• Why “Taboo” Brands are Thriving in DTC (and what we can learn from it)