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The brands Babak has worked with have seen some pretty incredible results. He decreased CPA for NOBULL by 20%. Helped Butcher Box make an additional $1M+ in revenue each month. And netted Athletic Greens $300K in 12 months. Not bad, huh? He shares: 

• Why marketing should be a part of your product development.
• Why you need 2 offers and 2 channels to scale.
• How they turned an iPhone video into ad creative in a week and a half.
• Why being on Amazon is a no-brainer.

Show Notes & Links:

• [4:22] How he went from the analytics side of the business to marketing.
• [6:41] How the Beachbody team thinks about creative.
• [7:51] How they’re keeping product and marketing aligned at GoodRx
• [9:23] Why you need to lean in hard on the channels where you’re seeing success.
• [11:43] Should you focus on channels one at a time? 
• [13:28] Why you should be calling your customers more frequently.
• [16:34] Direct response marketing lessons.
• [22:24] How he thinks about hiring.
• [27:40] When you should start measuring brand awareness.
• [33:57] How to take an iphone video to TV and streaming.
• [38:30] The reason brands should be on Amazon.
• Babak Azad on Twitter
• Babak’s site
• GoodRx
• Dave Gerhardt on Twitter
• The Ecommerce Marketing Show Home