lystn

In terms of a debut episode, we probably couldn't haven't have timed it any better. Shopify launched Shop last week, Allbirds has a running shoe and it's seriously the most perfect time to start texting your customers. So Kristen shares:

• What the DTC community has to say about the launch of Shopify’s Shop.
• Why now is the perfect time to start texting your customers.
• The brands that are getting text right.
• Who Allbirds is targeting with their new running shoes.

Show Notes & Links:

• [1:55] The Shop launch/Arrive rebrand.
• [2:22] So what does Shop actually do?
• [5:30] What the community is saying about Shop.
• [14:00] Why texting your customers is such a huge opportunity – especially right now.
• [14:55] The brands that are nailing SMS.
• [15:29] The new Allbirds running shoes.
• Kristen LaFrance on Twitter
• Kristen’s Twitter thread about Shop
• What Elliot’s Marco Marandiz has to say about Shop
• What Elliot’s Sergio Villaseñor has to say about Shop
• Ann-Marie Alcántara's WSJ Article ‘Texting Customers Is No Longer Taboo When Everyone Is Stuck at Home’
• Playing for Keeps Episode with Beardbrand’s Eric Bandholz
• Allbirds running shoes
• Sign up for her newsletter
• Future Commerce Podcast
• The Ecommerce Marketing Show Home