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Melanie's background is in email marketing and advertising. She's worked with skincare brands to food brands to clothing brands. On this episode she shares:

• Her playbook for working with influencers.
• Why you should be shooting for 40% open rates with your emails.
• How to use email and text messaging together.
• How to calculate what you should be spending on ads.

Show Notes & Links:

• [2:04] The biggest mistakes she sees ecommerce marketers making.
• [7:45] Tips for getting amazing content for social.
• [10:03] How to find influencers.
• [12:40] How to pitch influencers.
• [13:55] Why a 40% open rate is Melanie’s target for every email she sends.
• [19:40] The best way to use text messages.
• [26:27] How to start with segmentation.
• [28:06] Knowing what to spend on ads.
• [31:56] Why your creative is the most important aspect of your ads.
• [34:18] How to test creative before putting any budget behind it.
• Melanie Balke’s site
• Melanie Balke on Twitter
• Dave Gerhardt on Twitter
• The Ecommerce Marketing Show Home