How Ecommerce Brands Can Drive Record Sales During An Economic Downturn [Masterclass 3]
On top of they're navigating a global pandemic, Chris shares:
- The factors that have contributed to their insane growth.
- His playbook for starting a new ecommerce business.
- Why they’ve never spent more than $1k on an ad.
- Tips for capturing 1,000 new emails every day.
Show Notes & Links:
- [3:43] How their strategy has shifted over time.
- [5:10] What they’ve been seeing in terms of ad costs.
- [5:50] How their messaging has changed because of COVID-19.
- [8:06] How they’ve been handling discounts right now.
- [10:54] How to think about selling on Amazon.
- [11:41] The tools new ecommerce stores should set up.
- [13:41] Creating your first offer.
- [16:00] How to get user generated content (UGC).
- [18:50] What their email flows look like.
- [26:36] How they handle outreach to influencers.
- [33:41] How they manage shipping & fulfillment.
- [46:40] How they drive repeat business.
- [41:43] What he’s seen work best in terms of capturing emails from site visitors.
- [47:26] The tasks you should delegate to virtual assistants.
- CROSSNET
- CROSSNET Q&A
- What Chris uses to find freelancers
- Chris’ recommendation for an affordable shipping platform
- What they use for a referral program
- Chris Meade on Twitter
- Dave Gerhardt on Twitter
- The Ecommerce Marketing Show Home