Shipping During COVID-19 (with ShipBob CMO Casey Armstrong)
While we're living in tough times right now, the future has never looked brighter for ecommerce brands. Casey shares:
- The most surprising industry they’ve seen a surge in recently.
- Why they’re still shipping non-essentials.
- The right time to think about outsourcing your fulfillment.
- How Organic Olivia and Supply have shifted their approach in creative ways.
Show Notes & Links:
- [1:07] How they rallied cross-functionally to get their trends page live in one day.
- [8:52] When to bring on ShipBob.
- [15:06] What does the future of ecommerce look like?
- [17:58] Why their team has put their KPIs on the back burner.
- [24:45] Brands that have done a good job pivoting.
- [26:55] What the ShipBob marketing team looks like.
- Shipbob Trends
- Casey Armstrong on Twitter
- Get in touch with Casey
- Join Casey’s Masterclass
- Dave Gerhardt on Twitter
- The Ecommerce Marketing Show Home