lystn

Jeremy specializes in helping growing ecommerce brands connect with their customers and drive sales using owned channels like text and email. On this episode, he shares:

• Why owned channels are so important right now.
• How to build hype ahead of a product launch.
• How to use lead magnets right now if people aren’t buying.
• His playbook for text message marketing.

Show Notes & Links:

• [3:01] What are the owned channels ecommerce brands should be leveraging?
• [8:59] What happens when Kim Kardashian shares your products on Snapchat?
• [12:05] A playbook for product launches.
• [18:02] A great example of how ClassPass has pivoted right now.
• [23:46] His SMS playbook including building your list and the right way to do SMS.
• [25:41] 98% of texts are read in the first 3 minutes of being received.
• [30:24] Why the most effective way to build your list is not a discount.
• [33:13] How to use a launch as an opportunity to build your SMS list.
• The Ecommerce Marketing Show Home
• Messenger Mastermind (Jeremy’s Podcast)
• The 5 Game-Changing Marketing Lessons Scaling 8 Figure Brands
• Get in touch with Jeremy!
• Dave Gerhardt on Twitter