What Ecommerce Brands Need To Survive And Thrive In The Months Ahead [Masterclass 1]

Ahead of this Masterclass, we got more than 250 questions from entrepreneurs just like you. Then we boiled them down to a handful of the most-asked, and Dave and Ben went to town for 60 minutes, answering as many as possible. They break down:

  • The channels that deserve the most attention today.
  • How to address COVID-19 as marketers.
  • The difference between offers that benefit you and those that benefit your customers.
  • Why content can help you grow your email list right now.

Show Notes & Links:

  • [2:11] Which channels should you be prioritizing right now? 
  • [9:08] How should you be handling messaging right now?
  • [12:32] How do you create offers that don’t come across as ambulance chasing?
  • [17:10] Growing your email list right now.
  • [23:24] How to position your brand if you’re pivoting to make essential products right now.
  • [24:35] Dave’s 1-minute launch plan.
  • [27:43] How can you increase conversion right now?
  • [31:36] The art of a strong welcome offer.
  • [38:22] Is discounting a good idea right now?
  • The Ecommerce Marketing Show Home
  • ShopSmallEcomm.com
  • Ben Jabbawy on Twitter
  • Dave Gerhardt on Twitter

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