What Ecommerce Brands Need To Survive And Thrive In The Months Ahead [Masterclass 1]
Ahead of this Masterclass, we got more than 250 questions from entrepreneurs just like you. Then we boiled them down to a handful of the most-asked, and Dave and Ben went to town for 60 minutes, answering as many as possible. They break down:
- The channels that deserve the most attention today.
- How to address COVID-19 as marketers.
- The difference between offers that benefit you and those that benefit your customers.
- Why content can help you grow your email list right now.
Show Notes & Links:
- [2:11] Which channels should you be prioritizing right now?
- [9:08] How should you be handling messaging right now?
- [12:32] How do you create offers that don’t come across as ambulance chasing?
- [17:10] Growing your email list right now.
- [23:24] How to position your brand if you’re pivoting to make essential products right now.
- [24:35] Dave’s 1-minute launch plan.
- [27:43] How can you increase conversion right now?
- [31:36] The art of a strong welcome offer.
- [38:22] Is discounting a good idea right now?
- The Ecommerce Marketing Show Home
- ShopSmallEcomm.com
- Ben Jabbawy on Twitter
- Dave Gerhardt on Twitter