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Wilson Hung is the Director of Growth at Kettle & Fire as well as the Co-Founder of getARPU.com, so he knows a thing or two about the world of ecommerce. As employee #2 at Kettle & Fire, he's been there through it all and shares how they've learned to use email an engine for recurring revenue. He also gets into:

• How 2 bloggers were responsible for 10k/month in revenue in the early days.
• Why they made it easier for their subscribers to skip orders.
• The value of using email to educate your customers.
• How you can use grocery stores as a way to acquire customers for your D2C business.

Show Notes & Links

• [4:35] Wilson’s initial 30-day plan with Kettle & Fire
• [9:32] How retail and D2C fit together in the CPG space
• [12:44] How can you maximize the impact of a confirmation email? (Especially if you’re a subscription business)
• [20:41] How to use education to guide your customers through the journey
• [22:57] How to measure your onboarding success
• [25:10] How does your online store support retail?
• The Ecommerce Marketing Show Home
• Kettle & Fire
• ARPU
• Wilson Hung on Twitter
• Dave Gerhardt on Twitter

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