Valentine’s Day Special 2: How VINEBOX Turned An Idea Into A Valentine's Day Campaign In Under 30 Days (with Kenzie Hagan)
Kenzie Hagan is the VP of Marketing for Vinebox and Usual Wines, single serving wine products. As a leader at two startups, Kenzie knows how to be scrappy. The VINEBOX Valentine's Day campaign consists of all products and packaging they already had and came together in a matter of weeks. She shares:
- How to test new products without pressure.
- How to turn slower months into growth opportunities.
- Tips for launching a campaign with what you already have.
- How they use text in the sales process.
Show Notes & Links
- [4:02] What are the benefits of building a product before a brand?
- [7:32] How to map out and plan your year.
- [8:35] When did Valentine’s Day planning start?
- [10:20] Using what you already have to create a campaign.
- [11:38] How do you think about text vs. email?
- The Ecommerce Marketing Show Home
- VINEBOX
- Kenzie Hagan on Twitter
- Dave Gerhardt on Twitter
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