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It's quite clear to many of you that we've made some significant changes in the last week by renaming the show and launching an incredibe new web site. In this backstage episode, Greg Hartle and I do a deep dive into the rebranding of BlogcastFM.  The early conversations about changing the name of the show Why any sort of brand fits into a particular parking spot How our brand has evolved over time  Why your brand must make people feel a certain way The role that immediate impressions play  Why you shouldn't have to explain  How to not become a victim of the innovator's dilemma The role that having a team plays in your growth  Disturbing statisics about solo entrepreneurship  Why making really fast decisions is critical to your success Determinig the essence of your brand    See acast.com/privacy for privacy and opt-out information.