22. How to find your big idea, w/Spanx's Sara Blakely
How to find your big idea? Look for it. And look for it. And be ready to act. Spanx founder Sara Blakely was actively seeking a business idea when she thought of Spanx (she shares a never-fail technique). Then she moved fast, found help in the right places, and went all-in. The result: A billion-dollar company and women's wardrobes transformed.. With cameos by National Geographic Explorer Andrés Ruzo, and the former director of the US Patent a Trademark Office Michelle Lee. Read The Boiling River by Andrés Ruzo. Read a transcript of this episode: https://mastersofscale.com Subscribe to the Masters of Scale weekly newsletter: http://eepurl.com/dlirtX Vote for us to win Best Business Podcast in the 2021 Webby Awards! https://vote.webbyawards.com/PublicVoting#/2021/podcasts/general-series/business
