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When you hear the word musician, the first phrase that usually comes to mind is starving artist. Our guest on this episode wants to change that, by giving musicians the tool to run their music like a business. Matt Urmy is a successful author, musician, and founding CEO of the music software company, Artist Growth. He is anything but a starving artist. Artist Growth is a software program and mobile app that links an artist's entire team and all their touring information with real-time sharing, extreme data security, custom access permissions from any device, for any team of any size. On top of that, they even connect up and coming artists with funding opportunities for growth without a credit check, using future bookings as collateral. As if running Artist Growth wasn't enough, he's also a successful musician with a new album dropping in the fall, a poet and author and a devoted family man. ONE37pm Senior Editor of Culture, Brian Anthony Hernandez sat down with Matt to hear how many failed attempts there were before Artist Growth was a success, the motivation behind his new record and how he prioritizes his family without letting his career suffer.