What are Campaigns and Ad Groups?
Kyle answers the questions:
- What is a Google Ads account?
- What is the structure of a Google Ads account?
- What are "campaigns"?
- Can a company have several ad accounts?
- In an ad account, what should you define at the campaign level?
- What are ad groups?
- For Display campaigns and YouTube video campaigns, what should an ad group target?
- Can you set up different ad groups for different targets?
- Can you set up different bidding strategies for different ad placements?
Episode resources and transcript: https://googleadsstrategy.com/what-are-campaigns-and-ad-groups/
