Building Brands with Hans Molenkamp
Hans Molenkamp is an expert at marketing and building brands - he's worked with Monster, and CBD MD, he's also an entrepreneur and founder of Crimson Tactical, and CEO of Triumph United. He's had a career that brought him to get involved with MMA on the early end, and has worked with many athletes in the field like Conor McGregor, Kimbo Slice, and Rampage Jackson. He's also worked with so many of the top tier female athletes in UFC - Jessy Jess, Rose Namajunas, Joanna Jedrzejczyk through sponsorships to mentorship. We talk a lot about what it's like working with female athletes from a marketing perspective - it's a master class on branding. What's important, what's not, and why authenticity and performance is always the most important.
