Steve Ward on Data-driven Employer Branding
In this episode, Alan Walker was joined by Steve Ward of Universum. They spoke a little bit about Covid19... and a lot about data-driven Employer Branding. We discussed the importance of being data-led rather than going on gut feeling, how opinions of your brand externally are far more important than your opinions internally, and how the wants, needs and desires of student talent may be coming full circle. That last point alone is well worth a listen!
