lystn

The 2016 presidential campaign is in full swing. Even if you’re not a political junkie, it’s pretty hard to tune out the candidates right now. They’re all fighting to tell you who they are and what they stand for. Like any product, presidential candidates are trying to brand themselves.  

This month, we talk with Kellogg professors Nour Kteily and Julie Hennessy about what we can learn from studying candidates' brands. This includes the impact of the rhetoric they use to establish those brands.