lystn

This month’s Insight in Person podcast is a three-part, in-depth look at the entrepreneurial journey of Scott Mandell, Founder and CEO of Enjoy Life Foods, who took his company from idea to startup to acquisition—and in the process helped to establish a product category around allergen-free foods.

In our second episode, we are joined by Mandell and Daniel Weinfurter, an adjunct lecturer of management and organizations at the Kellogg School, founder and CEO of the integrated sales effectiveness firm GrowthPlay, and author of Second Stage Entrepreneurship. We look at how Enjoy Life Foods scaled its business, in the process becoming one of Inc. Magazine’s fastest growing private companies for three years running.

Once Enjoy Life landed a coveted slot at Whole Foods markets in the Midwest, the stage was set for it to become a major player in a still-forming category. But expectations for allergen-free foods had traditionally been low. In order to exceed them and really stand out, the company would need to take some radical steps.