Startup vs Scale-Up Growth Marketing with Alex Shipillo (GMT124)
A self-professed startup junkie, Alex Shipillo always thought he’d be working in growth marketing for startups. He’s had stints in well-known Canadian startups such as Influitive, Indochino, and Helpful. But then the call came and Alex ended up as the Director of Growth Marketing at Clio, a fast-growing scale-up company now with over 500 employees.
In this episode, Alex draws upon his experience and shares how growth marketing differs in startups versus scale-ups. In this episode, you’ll learn:
- The challenges and benefits of joining a scale-up as a growth marketer
- How to be successful as a growth marketer in a fast-growing scale-up company
- Common pitfalls to avoid when transitioning from a startup to a scale-up
Sponsor For This Episode
This episode of Growth Marketing Today is brought to you by 42 Agency. 42 Agency works with high-growth B2B SaaS Companies helping them build and scale Revenue and Marketing operations that accelerate demand generation and pipeline growth. To learn more & get $500 in free consulting time - visit them at https://growthtoday.fm/42
