130: What Consumers Want to See in Ads During a Pandemic

* How consumers want YOUR brand messaging to change during the pandemic * YouTube releases a tool to make video ad creation EASIER * And Instagram Live gets a welcome upgrade *Today’s episode is sponsored by Tresta.com* * Can you help spread the word? * *Review this podcast at* *https://ratethispodcast.com/today* ( https://ratethispodcast.com/today ) * AND/OR click https://ctt.ac/o713H ( https://ctt.ac/o713H ) to preview a tweet you can publish Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com ( http://www.engageq.com/ ) TOD’S SOCIAL MEDIA: * Tod’s web site: http://TodMaffin.com ( http://todmaffin.com/ ) * Tod’s agency: http://engageQ.com ( http://engageq.com/ ) * LinkedIn: http://linkedin.com/in/todmaffin ( http://linkedin.com/in/todmaffin ) * Twitter: http://twitter.com/todmaffin ( http://twitter.com/todmaffin ) * Instagram: http://instagram.com/todmaffin ( http://instagram.com/todmaffin ) * Facebook: http://facebook.com/tmaffin ( http://facebook.com/tmaffin ) * TikTok: https://www.tiktok.com/@todmaffin ( https://www.tiktok.com/@todmaffin ) * Mixer: https://mixer.com/HappyRadioGuy ( https://mixer.com/HappyRadioGuy ) SOURCES: * https://www.marketingprofs.com/charts/2020/42714/advertising-during-the-covid-19-outbreak-what-audiences-want ( https://www.marketingprofs.com/charts/2020/42714/advertising-during-the-covid-19-outbreak-what-audiences-want ) * https://www.marketingdive.com/news/publicis-ceo-says-ad-spending-fallout-from-coronavirus-could-dwarf-08-cris/575996/ ( https://www.marketingdive.com/news/publicis-ceo-says-ad-spending-fallout-from-coronavirus-could-dwarf-08-cris/575996/ ) * https://www.blog.google/products/ads/youtube-video-builder/ ( https://www.blog.google/products/ads/youtube-video-builder/ ) * https://services.google.com/fb/forms/videobuilderbeta/ ( https://services.google.com/fb/forms/videobuilderbeta/ ) * https://wersm.com/reddit-makes-big-changes-to-its-political-ads-policy/ ( https://wersm.com/reddit-makes-big-changes-to-its-political-ads-policy/ ) * https://www.socialmediatoday.com/news/instagram-live-streams-can-now-be-viewed-on-the-web/575949/ ( https://www.socialmediatoday.com/news/instagram-live-streams-can-now-be-viewed-on-the-web/575949/ ) * https://wersm.com/no-new-emoji-in-2021-due-to-covid-19/ ( https://wersm.com/no-new-emoji-in-2021-due-to-covid-19/ ) --- Send in a voice message: https://anchor.fm/todayindigital/message Support this podcast at — https://redcircle.com/today-in-digital-marketing/exclusive-content Privacy a Opt-Out: https://redcircle.com/privacy

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