126: Is Google’s Secret Algorithm About to be Revealed?
* Will a court case expose Google’s highly confidential search algorithm? * We have a new marketing platform - and already, millions of eyes are on it it * Why Campaign Seasonality Adjustment should NOT be used during a pandemic * What is Tiered Influencer Marketing? And how is a rideshare company using it. *This episode is sponsored by the Personal Revolution Podcast. Download the Himalaya app in your app store, then use promo code REVOLUTION to get your first month free.* Can you help spread the word? * *Review this podcast at* *https://ratethispodcast.com/today* ( https://ratethispodcast.com/today ) * AND/OR click https://ctt.ac/o713H ( https://ctt.ac/o713H ) to preview a tweet you can publish Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com ( http://www.engageq.com/ ) TOD’S SOCIAL MEDIA: * Tod’s web site: http://TodMaffin.com ( http://todmaffin.com/ ) * Tod’s agency: http://engageQ.com ( http://engageq.com/ ) * LinkedIn: http://linkedin.com/in/todmaffin ( http://linkedin.com/in/todmaffin ) * Twitter: http://twitter.com/todmaffin ( http://twitter.com/todmaffin ) * Instagram: http://instagram.com/todmaffin ( http://instagram.com/todmaffin ) * Facebook: http://facebook.com/tmaffin ( http://facebook.com/tmaffin ) * TikTok: https://www.tiktok.com/@todmaffin ( https://www.tiktok.com/@todmaffin ) * Mixer: https://mixer.com/HappyRadioGuy ( https://mixer.com/HappyRadioGuy ) SOURCES: * https://www.searchenginejournal.com/google-may-be-forced-to-reveal-its-search-algorithm-to-an-seo/359536/ ( https://www.searchenginejournal.com/google-may-be-forced-to-reveal-its-search-algorithm-to-an-seo/359536/ ) * https://www.marketingdive.com/news/brands-build-community-online-quarantine/575340/ ( https://www.marketingdive.com/news/brands-build-community-online-quarantine/575340/ ) * https://www.socialmediatoday.com/news/digital-data-tracking-and-privacy-the-future-implications-of-covid-19/575480/ ( https://www.socialmediatoday.com/news/digital-data-tracking-and-privacy-the-future-implications-of-covid-19/575480/ ) * https://www.socialmediatoday.com/news/using-influencer-marketing-for-positive-change-a-conversation-with-lyft/575335/ ( https://www.socialmediatoday.com/news/using-influencer-marketing-for-positive-change-a-conversation-with-lyft/575335/ ) * https://searchengineland.com/why-you-shouldnt-use-google-ads-seasonality-adjustments-for-covid-19-fluctuations-332277 ( https://searchengineland.com/why-you-shouldnt-use-google-ads-seasonality-adjustments-for-covid-19-fluctuations-332277?utm_campaign=socialflowautm_medium=socialautm_source=twitter ) --- Send in a voice message: https://anchor.fm/todayindigital/message Support this podcast at — https://redcircle.com/today-in-digital-marketing/exclusive-content Privacy a Opt-Out: https://redcircle.com/privacy