Broad or Lookalike: Which is Better?
* Facebook is suing advertisers over deceptive practices * A nice addition for those of you who are face-deep in Search Console every day * Better check your Instagram to make sure their latest change doesn’t cut your DMs off * And the journey so far to put one ad — just one — on this very podcast. *The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at* ** *http://patreon.com/todayindigital* ( http://patreon.com/todayindigital ) Today in Digital Marketing is brought to you by *engageQ digital*. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. *http://www.engageQ.com* ( http://www.engageq.com/ ) or call 1-855-863-6233. *Like this podcast? Click* *https://ctt.ac/o713H* ( https://ctt.ac/o713H ) *to preview a tweet you can send out to your followers.* Links to Tod's social media at at the bottom of http://TodayInDigital.com Sources: * https://marketingland.com/quora-testing-lead-gen-forms-for-advertisers-272266 ( https://marketingland.com/quora-testing-lead-gen-forms-for-advertisers-272266 ) * https://www.seroundtable.com/google-my-business-reviews-rated-highly-for-tags-28637.html ( https://www.seroundtable.com/google-my-business-reviews-rated-highly-for-tags-28637.html ) * https://www.seroundtable.com/google-search-console-updates-messaging-interface-28634.html ( https://www.seroundtable.com/google-search-console-updates-messaging-interface-28634.html ) * https://www.socialmediatoday.com/news/instagram-adds-age-checks-for-new-accounts-new-options-to-restrict-messagi/568469/ ( https://www.socialmediatoday.com/news/instagram-adds-age-checks-for-new-accounts-new-options-to-restrict-messagi/568469/ ) * https://adespresso.com/blog/broad-audiences-vs-lookalikes-which-work-best-for-facebook-advertising-1000-experiment/ ( https://adespresso.com/blog/broad-audiences-vs-lookalikes-which-work-best-for-facebook-advertising-1000-experiment/ ) --- Send in a voice message: https://anchor.fm/todayindigital/message Support this podcast at — https://redcircle.com/today-in-digital-marketing/exclusive-content Privacy a Opt-Out: https://redcircle.com/privacy