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* Some potentially good news about social ad prices heading into Black Friday * A brilliant way to keep bad customers out of your targeting groups * Is improper attribution the single biggest issue for our industry right now? * And an excerpt from the Ecommerce Influence podcast ( https://www.ecommerceinfluence.com/what-is-a-good-return-on-ad-spend/ ) about calculating ROAS — the RIGHT way. *The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at* ** *http://patreon.com/todayindigital* ( http://patreon.com/todayindigital ) Today in Digital Marketing is brought to you by *engageQ digital*. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. *http://www.engageQ.com* ( http://www.engageq.com/ ) or call 1-855-863-6233. Find Tod here: *Twitter* ( http://www.twitter.com/todmaffin ) • *LinkedIn* ( https://www.linkedin.com/in/todmaffin/ ) • *Instagram* ( https://www.instagram.com/todmaffin/ ) • *Facebook* ( http://www.facebook.com/tmaffin ) • *Web Site* ( http://todmaffin.com/ ) • Email tod@engageQ.com ( tod@engageQ.com ) --- Send in a voice message: https://anchor.fm/todayindigital/message Support this podcast at — https://redcircle.com/today-in-digital-marketing/exclusive-content Privacy a Opt-Out: https://redcircle.com/privacy