lystn

Today’s guest is my close friend, James Garner. He is a partner in a company called Cogent Communications that does public affairs work in agriculture and agricultural businesses in Sacramento, California. For ten years, he has been a part of a band called Johnny Cash Tribute Band, where he is the group’s manager and front man. On top of these varied roles, James has also been doing drag racing with his dad. James’ father has been a part of a drag racing team as a racer for years. On today’s episode, James talks about the significant changes that occurred in his life when he started Cogent Communications with his colleague, together with the ideal clients they work with. He also points out the strong suits that have kept them on top of their game, which are understanding the issues on the farm and coherently communicating these matters to the board (local, supervisory, or regulatory). James also elaborates on what currently seems to be a mild concern, but can be a hot one in the future because of its impact at the farming level – the Food Safety Modernization Act.   “We try to be cogent in all our communications – clear, logical, convincing.” – James Garner   This Week on The Future of Agriculture Podcast: How technology helps shape the communications and data collection in James’ work High-level issues affecting the clients and what James and his team do: water, water quality, and sustainability James’ magic formula for building healthy business relationships More tips on establishing good business and personal relationships An on-going concern that the consumers keep asking for but valued much and lived out by farmers Check Out James Garner Across the Net: Cogent Communications Website Email: jgarner@cogentcc.com Johnny Cash Tribute Show   Share the Ag-Love! Thanks for joining us on the Future of Agriculture Podcast – your spot for valuable information, content, and interviews with industry leaders throughout the agricultural space! If you enjoyed this week’s episode, please subscribe on iTunes and leave your honest feedback. Don’t forget to share it with your friends on your favorite social media spots! Learn more about AgGrad by visiting: AgGrad Website   AgGrad on Twitter   AgGrad on Facebook     AgGrad on LinkedIn   AgGrad on Instagram