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Justin Lee is the founder of The Honey Cellar, a leading recreational dispensary in Boulder, Colorado. While he had a long road to entrepreneurship, Justin has become incredibly passionate about ins and outs of running his own business and promoting greater education about cannabis products. Justin joins us to talk about some of the biggest challenges he faces as a business owner in such a tightly-regulated industry. As a chronic pain sufferer himself, Justin has become most passionate about exploring medical applications of marijuana. Justin also shares how to get creative with advertising a product that's largely illegal to market and how he's embedded himself in the cannabis culture. You can find show notes and more information by clicking here: http://bit.ly/2nIU2DZ