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What are the critical elements in crafting a powerful story? As important as stories are in business communication, why do so many executives hesitate to tell them? When are the right and wrong times to include a story, and what are the biggest mistakes we make in telling them? Episode 109 of The Communication Guys podcast is “Tell Me a Story or Tell Me Goodbye, Part 2,” where The Guys continue their interview with Jerome Deroy, CEO of Narativ, on the increasingly important skill of “business storytelling.”