How to Discover What your Customer Really Wants [E89]

Did you hear about the woman who visited a marina intending to buy a pontoon boat, but left with a yacht instead? We heard the story from Steve Hedrick—the man who sold it to her. Episode 89 of The Communication Guys podcast is “How to Discover What your Customer Really Wants,” where master salesman Steve Hedrick explains how to find out what your customer really desires without sounding pushy, prying, or manipulative.

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