EY 6 EVENTING A NICHE with Mary Adams, CMP
Mary Adams of Event Consulting Group (ECG) seems to have found her niche…or maybe a couple of them. I speak with Mary about event planning and the value and benefits of focusing in on a specific sector. Mary also gives this introvert a few solid tips about how to get the most out of networking. Mary Adams, CMP Twitter: @confproducer LinkedIn: https://www.linkedin.com/in/eventconsultinggroup/ Email: Mary@eventgrp.com ECG (Event Consulting Group): Website: http://www.eventgrp.com/ Facebook: https://www.facebook.com/meetingplanr Bergen County Professional Women’s Network: Website: https://bcpwn.com/ Facebook: https://www.facebook.com/bcpwn/ LinkedIn: https://www.linkedin.com/company/bergen-county-professional-women%27s-network/ Terri Walters: Twitter: @TerriLWalters LinkedIn: https://www.linkedin.com/in/terrilwalters/ Email: Terri@MoonfishProduction.com Event Yak: Website: www.eventyak.com Facebook: @TheEventYak Email: terri@eventyak.com Moonfish Production, Ltd.: Website: www.moonfishproduction.com Facebook: @MoonfishCreative Email: info@MoonfishProduction.com Episode 6 By the Numbers: 00:00 | Terri Walters Meet Mary Adams, CMP, President of ECG (Event Consulting Group) and Creator of the Bergen County Professional Women’s Network (BCPWN). Niche Event Marketing in the Financial Sector. 03:55 | Terri Walters Tell us about the Bergen County Professional Women’s Network (BCPWN) and how it operates. 08:08 | Mary Adams Talks about how people connect differently. 10:05 | Terri Walters How would you advise people to be better networkers? What’s the best approach? 15:49 | Terri Walters/Mary Adams The evolution of niche marketing into the Financial Services Market and becoming a strategic trusted partner. 20:11 | Terri Walters How has COVID-19 impacted the Financial Sector and what’s the near-term outlook? 22:29 | Mary Adams Niche marketing adds an additional value set for clients. 24:47 | Terri Walters What does Return on Investment (ROI) look like in 2020? 28:18 | Mary Adams On approaching events to ensure success. 30:25 | Terri Walters How do you get clients to focus and create a “call to action?” Do you ever just walk away from a client? 35:28 | Mary Adams The events future of the Financial Sector. How to position for the future. Life around zoom. 40:28 | Terri Walters Will the future of events be digital, live or some hybrid?
