YOU141 – How to Navigate the Traditional PR World, with Janet Murray
Do you want to be featured in The Huffington Post or Forbes or your industry's leading magazine, but you have no idea how? Today's guest, Janet Murray, has your answers. Janet and I recently met at a Youpreneur community gathering in London and we got on like a house on fire! With her 15 years of experience in the PR industry I knew I had to bring her on the show. Having written for every publication you can think of - and a few more - she's a wealth of PR knowledge. On this edition of Youpreneur FM Janet shares how to formulate a successful story idea for your ideal publication, whether or not you need a PR firm and her top tips for your email pitches. It's another goldmine of knowledge so get your pen and paper handy then listen in! Essential Learning Points From This Episode: How to know which media your audience is tuned into. What is the mother of success? Do you have to know how to write a press release? Where is the real PR gold in your business and how do you find it? How to leverage previous coverage to land bigger media outlets. Much, much more! Important Links a Mentions From This Episode: http://janetmurray.co.uk/ (Janet Murray's website) http://janetmurray.co.uk/category/podcast/ (Janet Murray's podcast) http://janetmurray.co.uk/what-is-soulful-pr/ (Soulful PR) https://twitter.com/@jan_murray (Janet Murray on Twitter) https://www.chrisducker.com/podcast/pr-ninja-peter-shankman/ (Episode 106 - How to Become a PR Ninja with Peter Shankman) Youpreneur Academy Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I'm grateful for that. If you enjoyed today's show, please share it by using the social media buttons you see at the top and bottom of this page. Also, kindly consider taking the 60-seconds it takes to https://www.chrisducker.com/itunes (leave an honest review and rating for the podcast on iTunes), they're extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally! Lastly, don’t forget to https://www.chrisducker.com/itunes (subscribe to the podcast on iTunes), to get automatic updates every time a new episode goes live!
