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In today’s episode, Steli and Hiten discuss the various nuances of creating an effective webinar. An effective webinar successfully engages prospects and converts them into customers. Alternatively, webinars can also be used to generate revenue for your business. Tune-in to discover the importance of having engaging and relevant content for the success of your webinar and how you can monetize your webinars. Time Stamped Show Notes: 00:27 –The purpose of a webinars is to convert prospects into customers; once webinars start contributing revenue, they can also be turned into a product 0:57 – Poorly designed webinars are unsuccessful in pushing clients down the sales funnel 2:13 – According to Hiten, a webinar serves three primary purposes: 02:16 – Lead Generation 02:20 – For retaining and helping customers 02:28 – Paid webinars which lead to growth in revenue 02:52 – Steli’s organization is involved in three different types of webinars: 03:01 – The first one is focused on converting users to customers 03:05 – The second type is focused on growing small, early customers to bigger ones 03:18 – Partner webinar with the intent of generating leads and driving people down the marketing funnel 04:03 – Tips and tricks for doing lead-generating webinars 04:14 – Think of the webinar like a blog post and give it a strong description and title which will result in higher sign-ups 05:01 – Concentrate on create engaging content, win over the audience in the first 10 minutes 07:17 – Include a conversion point like an e-book or presentation at the end of the webinar which will let you engage with the prospect 08:36 – “Less you sell something, better the webinar goes” 09:42 – Empathize with the audience to engage them better, instead of hard selling your product straight away 10:32 – Recommended webinar structure: Problem, Education and finally, your offering 11:16 – Some tips and tricks to sustain client interest 11:16 –  Intersperse images within the webinar to increase the entertainment value and to sustain client interest 13:13 – Conducting a poll is a another way to engage prospects 13:58 – Highlight the critical points of a webinar 14:48 – How can you make money from a webinar? 15:29 – Webinars made with the intention of making money are structured as “Workshops” or “Sessions” 16:42 – Select a relevant topic that succeeds in solving the various challenges faced by people 16:58 – Structure it like a class with assigned homework and provide a framework 19:31 – Marketing webinars are effective in making money 19:40 – Get in touch with Hiten or Steli to further discuss this topic 3 Key Points: The purpose of webinars are threefold: lead generation, customer retention and revenue generation. Create a compelling title and ensure you have high quality content to drive customers to your webinar. The first 10 minutes should succeed in holding the interest of your prospect. Structure your webinar like a workshop or a class if you intend to make money off of it. Steli Efti: Hey everybody, this is Steli Efti Hiten Shah: And this is Hiten Shah Steli Efti: And in today's episode of The Startup Chat, we want to talk about how to  give effective webinars. Webinars that will convert prospects into customers or even how to start  a business giving webinars that generate revenue for you, so you can start growing that  revenue and eventually might take that revenue, that customer base and turn it into a  product, which is something we see a lot today. Webinars is, I think, the big  topic, and the reason I wanted to talk to you about this is because a  lot of companies do webinars. A lot of start-ups give webinars, and many, many, many  of them suck,