4:[Sales] Go For No - Andrea Waltz| 3 Keys to Increase your success Rate in any endeavor
In a world inundated with sales books on getting to yes, this book recommends just the opposite, focusing on how increasing your failure rate can greatly accelerate your movement toward ultimate success. In this interview, we discuss 3 key ideas: (1) You have to be willing to fail more in order to succeed more (2) Intentionally increase your failure rate (3)The Worst NO that we will ever get