Musician & Producer Chris Hollis - Email Strategy To Build Business | Being Freelance

Musician & Producer Chris Hollis - Email Strategy To Build Business

This time, what it’s like being freelance for Musician and Producer Chris Hollis

How Chris switched from being a freelance journalist for radio stations to creating a business supplying them with jingles. His strategy of building up an 800 strong mailing list to launch his products, whilst forming personal relationships has been huge.

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Here’s some of the key takeaway points:

You'll know when it’s time to bring in other freelancers to help with your workload when you're up at 2am and about to let someone down
Bringing in others who add to your skill base will boost the quality of what you produce overall
Make sure you get a really specific brief from a client before you start work or you can waste everybody’s time
Find your niche
Have an email marketing strategy: build a database, mail out and use the analytics to know who’s ripe for calling
Getting to know people is one of the most important things you can do as a freelancer