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For Yoav Lurie, an early experience with life and death created a sense of urgency to make an impact. Today, Yoav is the founder and CEO of Simple Energy. Simple Energy is a software as a service that is taking on climate change by changing how millions of people save energy. Their customers save enough energy on a daily basis to power a small city. In this episode, Yoav describes his startup path from an early sense of justice, through the Techstars accelerator, and several pivots of their business.   Mentioned in this podcast:   Simple Energy: http://simpleenergy.com/  Simple Energy on Twitter: https://twitter.com/SimpleEnergy  Yoav Lurie on Twitter: https://twitter.com/yoavlurie  Do Cool Sh*t: Quit Your Day Job, Start Your Own Business, and Live Happily Ever After http://amzn.to/1iITwCQ  United Nations Conference on Climate Change, COP21, Paris, November 30 through December 5, 2015: http://www.cop21.gouv.fr/en  Techstars: http://www.techstars.com/  Camp Kesem: http://campkesem.org/  The Redwoods Group: http://www.redwoodsgroup.com/  Benefit Corporations: http://www.bcorporation.net/  Teach for America: https://www.teachforamerica.org/  Data.gov  Recovery.gov