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Chris “Mercer” Mercer, co-founder of MeasurementMarketing.io, is a sought after measurement marketing expert. Mercer (as he’s known) and his team have been helping marketers, marketing teams, and agencies know, trust, and grow their numbers. First by planning out what’s important to measure in their marketing, then how to actually measure it (using tools like Google Tag Manager and Google Analytics), creating dashboards that are actually useful, and pulling actionable insights from what’s being measured to begin forecasting and optimizing future results. Mercer spends countless hours reading, practicing, adjusting and innovating to improve his skill set. He has a knack for teaching, and is known for his ability to simplify even the most complex ideas for his audience. He can be found speaking at conferences and events, such as Traffic a Conversion, Social Media Marketing World, Content Jam, TravelCon, Digital Elite Camp, Baby Bathwater Institute, and others. What you will learn What does “Truth is in the Trend, Power is in the Pattern” mean?    The importance of data for marketing decisions Why true education comes by “doing” How “Mercer” found riches in the “niches” Why you need to be ready to start when you get “the call”  How to identify when you have that “Aha” moment Why action is key and trumps ideas Why you should be documenting to teach the team Should you document processes with text or video? The difference you need to understand between “process people” and “project people” Have we reached “Peak Pixel?” Are new laws on Privacy threatening the digital marketers “status quo”? The Big Question To Ask - “How Did I Get This Result” and what does that mean? The 5 step framework for making sense of business marketing data What question do I want to get an answer for? What information do I need to collect to get that answer? What action will I take based upon the answer? What’s the forecast for that action? Then optimize your actions to improve the results