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David "Ledge" Ledgerwood co-founder and managing partner at Add1Zero. His goal and teams super powers are about adding one more zero to the revenue of companies. To 10x revenue from 500k to $5 million.  Throughout his career, Ledge has closed over $35M, with an average deal size in excess of $150,000. He has deep-rooted expertise in selling software and services and has helped several companies grow into the mid-7 figures. Ledge was the host of roughly 200 episodes of  Gun.io's The Frontier Podcast that featured interviews with professionals across the software engineering leadership spectrum, so he is well versed in the podcasting realm.   In 2007, Ledge walked out of his job and moved from New Jersey to Nashville to start a company. He got to a $500K run-rate before the Great Recession chewed him up and spit him out, but he never lost the startup bug. He then moved into EdTech and built his business development chops, hopped to a COO role, consulted, mentored, and coached.  In 2015, he joined Gun.io.   What you will learn  The power of algorithms and their pervasive control of our lives and business. How revenue cures everything.  The importance of “nicheing” down to succeed in business. The Framework to grow your B2B company from 500k to $5 million.  Why you need to package your services. How to scale your business with systems. Tips on how to standardize your product and service offerings.   What does a revenue machine look like? Is a documented knowledge base your key sales tool? Why documenting on video is an important part of knowledge capture and sharing. Discover some tools to improve your business. What is a podcast superpower that you never heard of?