lystn

Discover how Ben Aston turned a part time side hustle and passion into a $3 Million a year business while he had a 9-5 day job.   He initially launched his first terrible website, aged 14, and was hooked. 20+ years later, he's still at it, but things are going quite a bit better.  Ben is now a digital project manager guru and online entrepreneur - the founder of Black a White Zebra, an indie media company on a mission to help people and organizations succeed.  He is also the founder of the largest and fastest growing communities for digital project managers - The Digital Project Manager.com with 500k+ visits/month, 30k subscribers and 4k members.    What you will learn  The power of micro niches to succeed in business The problem of churn for a membership business  How to build an online community that pays you Using a brand experience to grow your business How to monetize a podcast How to use content to sell a community membership business model Monthly or annual membership fee biz model? The importance of constant testing Why creating content that solves pain points can help create loyal customers Why you should use SEO tools like Ahrefs and Clearscope to optimize and create the right content Discover why creating content that matches user intent is so powerful The importance of the onboarding process that adds value with content and connections in the community How to build a community built around a shared passion Create a movement not a business  Should you play the long game? Is 800 people in the community the sweet spot?  How to create content that doesn’t age and remains evergreen.  Why you should be creating High Level Frameworks and Principle centred content for your readers  The importance of hiring great people Ship your product and learn from the experience instead of seeking to be perfect