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Lisa Song Sutton is an entrepreneur, real estate investor and former Miss Nevada. She started her business career working in a top Las Vegas law firm. She then went on to create multiple companies of her own. Her first business, Sin City Cupcakes is an iconic Las Vegas treat that delights tens of thousands of locals and visitors each year.  Lisa is also co-founder of Ship Las Vegas, Elite Homes – Christie’s International Real Estate, and Liquid a Lace swimwear. Lisa often publishes articles for Forbes, Inc. Magazine, and Business Insider on business and entrepreneurship. She’s passionate about sharing her message of leadership, empowerment, and action with various audiences, encouraging people, especially women, to take a seat at the table and make their voices heard. Lisa continues to stay actively involved in her community serving on nonprofit boards, including StartUpNV – Nevada’s only statewide business incubator and has been selected as a Global Shaper by the World Economic Forum and was named a Top 10 Social Entrepreneur to Watch.   What you will learn What Lisa learnt from being the only woman in the room The “big” secret behind running 4 successful business at the same time How to collaborate to grow your business Why you don’t have to take big risks to succeed as an entrepreneur The reasons  How to use Yelp and Instagram to drive awareness and grow your brand Why it is best to not do too much different advertising The importance of focus The power of image and visual based content marketing Why Pinterest shouldn’t be ignored in your marketing plans Why you should plan for a disagreement when everything is going well The wisdom of “Hard work beats talent when talent doesn't work hard."