lystn

Dan McGaw is an award-winning marketer and entrepreneur.  He is the Founder and CEO of McGaw.io, an analytics and marketing technology agency.  Dan is also the Founder and CEO of UTM.io, a campaign data governance tool used by companies like Shopify, Unilever, and Intuit.  Coined as one of the original growth hackers, and one of the godfathers of Martech (Marketing Technology), he has helped 100's of companies build their marketing tech stack and accelerate their growth.  In 2015, Dan was selected by the United States Department of State to be an Ambassador of Entrepreneurship, where he had the privilege to advise the government, universities, and private corporations on how to build entrepreneur ecosystems. Coined as one of the original growth hackers, he has led the teams at Kissmetrics.com, CodeSchool.com, UTM.io and more. He knows what needs to be done to grow a business and how to manage a team to get it done quickly. Using a data-driven approach, Dan is able to build and oversee new marketing programs that can create sustainable growth.   What you will learn  How to maximize revenue by creating multiple cash flow streams The dangers of putting all your eggs in one basket Why going with the flow worked for this entrepreneur How necessity can turn into success  Why understanding the cyclical nature of your business is vital Forget complexity and just convert customers on your website The importance of starting small and keeping it simple Why conversion should be your focus and not just demand and traffic Discover the highs and lows of being an entrepreneur Hiring the right people is the best asset you will have Why your only as good as your team The importance of communication skills Why soft skills matter in business Why data is vital for entrepreneurs to guide decision making Books you should read Build Cool Shit - Dan McGaw The Hard Things about Hard Things - Dan Horowitz Principles - Ray Dalio Stillness is The Key - Ryan Holiday