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Bryan Clayton is CEO and cofounder of “GreenPal” an online marketplace that connects homeowners with Local lawn care professionals. GreenPal has been called the “Uber for lawn care” by Entrepreneur magazine and has over 200,000 active users completing thousands of transactions per day. Before starting GreenPal Bryan Clayton founded Peachtree Inc. one of the largest landscaping companies in the state of Tennessee, USA, growing it to over $10 million a year in annual revenue before it was acquired by Lusa holdings in 2013. Bryan‘s interest and expertise are related to entrepreneurialism, small business growth, marketing and bootstrapping businesses from zero revenue to profitability and exit. What you will learn How to transform a traditional business into an app Overcoming the challenges the supply and demand in an Uber inspired business  How to create a predictable sales funnel The importance of input and output metrics for achieving sales goals Discover the formula for business success How to use LinkedIn to grow a B2B businessWhy you should be using a CRM in your business The vital truth of keeping moving forward to keep growing Retirement is overrated The importance of pivoting when business isn’t working The inspiration provided by the book “The Startup Owner's Manual” by Dorf and Blank The danger of assumptions The playbook for conquering an industry Why convenience rather than cheaper was the problem to solve for customers Solving the chicken and egg for an Uber style business Recruiting with a Google Ad Creating demand with organic Google search The importance of Google authority for a digital business How local search drives the success of this business Why they created 3,000 individual pages on their website to drive sales