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Elma Beganovich is the co-founder of Amra and Elma (AaE) is a digital agency that specializes in a business niche growth industry that didn’t exist just 10 years ago. She is one of the top New York City’s lifestyle influencers with over 1 million followers across her social channels. Amra a Elma has a large client portfolio of Fortune 500 companies such as Wells Fargo, JaJ, PaG, and Netflix. The founders, Amra and Elma, are mega influencers with over 2.2 million social followers;  Elma leads AaE’s efforts in building the list of world renowned partners and clients. Her area of expertise includes identifying roles that AaE can play for a variety of brands in different industries, as well as developing terms and scope of those partnerships.  She holds a B.A. in Government and French from Georgetown University (2007) and a J.D. from University of Miami Law School (2011).  She attended Georgetown University School of Law for the LLM program in Securities and Financial Regulations (2012) and is a New York barred attorney.  She is one of the top New York City’s lifestyle influencers with over 1 million followers across her social channels. She has been named as a leading influencer marketing expert by Forbes, Business Insider, Financial Times, Entrepreneur, Bloomberg, WSJ, ELLE Magazine, Marie Claire, Cosmopolitan, and many more. Her clients include Fortune 500 companies like Johnson a Johnson, LVMH, Procter a Gamble, Uber, Nestle, HTC,  Huawei and more. You can see and read more about AaE on Forbes, Bloomberg Television, Financial Times, Inc., and Business Insider Video. What you will learn The power of the new trend of “cause marketing”  Why timing can be everything when you launch your business. What social responsibility in business looks like The importance of learning from doing in a fast changing business landscape. The steps you need to take to keep growing your business even when you get the timing nailed. Some of the pitfalls that entrepreneurs all hate. How influencer marketing works. The correct process for engaging an influencer(s). Should you be using TikTok? The key metrics you need to measure for influencer marketing success. The top technology platforms used by influencers and agencies.   A key difference between B2B and retail influencer marketing. Why you should be using the magic rule of seven.  The importance of playing the long game. Why keeping your KPI’s simple is vital.  What the creative process looks like from the inside.