How to go from Zero Customers to 600,000 in Less than 4 Years
Steve Rayson is a serial entrepreneur that loves building and selling companies before they get too big. His last business he sold for $20 million when it had only 6 staff and was making a turnover of $6 million and had a net profit of $3 million a year. He originally worked in management consulting for KPMG and Ernst a Young before becoming a serial entrepreneur. He went on a course to learn about the Internet in the 1980’s and saw the opportunity to start an online education company. That was Kineo (an e-learning company). Then he started Buzzsumo with 2 developers in an industry he knew nothing about and bootstrapped the startup with just a few thousand dollars. Steve has set up, grown and sold three companies including: Kineo and BuzzSumo, a social media data company. He is an entrepreneur passionate about startup businesses and growing them without VC or institutional investment. What you will learn: Why giving away your knowledge for free works How webinars scale your time and reach How to work with influencers to get global attention Why building a business today is much faster and cheaper in a digital world How to grow a business with the freemium model Why you need to build a quality product fast and keep innovating to stay ahead of the competition Discover the advantages of selling a software product vs selling a services business Notes: These are for my information and not to be used in the post or iTunes Tools Satismeter.com that measured NPS (Net promoter scores) Slack “Speed to value” - How long do I have to use this product before I get value out of it? Books Love is the Killer App Crossing the Chasm Lean Startup Managing the professional Services Firm Takeaways The importance of understanding that business is a team sport. The importance of persistence (posting to 300 forums) Why paying double the money for one good developer is better than getting 10 average developers and worth more than 10 marketers. The importance of a high energy team The importance of investing in yourself
