How to Scale Your Video Advertising With Facebook Ads - Without a Big Video Production Crew
At the age of 18, Jonny Hendriksen moved to Japan from his home city of Auckland, New Zealand. He dabbled in various ventures including starting a successful and one of the first web hosting companies in 1997, based in Tokyo. But at the age of only 29 in May 2000, Jonny Hendriksen and his business partner were the first foreigners to list a company (ValueClick) on the Tokyo Stock Exchange. They raised $40 million at a market valuation of $400 million that soared to $1.8 billion. A few months later the dot com bubble burst. The timing was impeccable. Value Click was one of the first companies to introduce the “Cost per Click” (CPC) advertising model to the Internet. In 2008 he moved back to New Zealand and bought the Terrace Downs golf resort. But the itch to get back into the web industry was too hard to ignore. And the new venture “Shuttlerock” was born shortly after the New Zealand earthquake leveled the city of Christchurch in 2011. In 2020, the company is now a global Facebook media partner that produces video advertising at scale for Facebook and Instagram from brand approved creative assets. They have offices in New York, Austin, Chicago, Los Angeles, Tokyo, Singapore, London, Paris, and Berlin with the head office based in Nelson, New Zealand and currently employs 150+ staff. What you will learn Discover the 4 key pillars of a successful business. A surprising event that led to Shuttlerocks’ success The ancient philosophy that guides Jonny Hendriksen in business and life Why company culture is important How to embrace the journey and not the destination The importance of the “pivot” Why the big business idea should be looking to solve a big problem