#4 The right questions to ask your target market | Joseph Anderson
Joseph Anderson started his first company, Chisel in 2011, which initially was as a social network platform and pivoted to a content creation tool that could be used to put quotes on images. After working on it for 3 years, he decided to stop and focus on something else. Then in 2017 the idea for MightyScout was born, a tool for digital marketers that finds and tracks brand-relevant Instagram influencers. What to expect from the whole interview - Why his first company failed and the learnings he took away from that experience - How the idea came up for his current company, MightyScout - What questions to ask when embracing yourself in a new market - How Joe managed to generate demand for his product - What does the future hold for influencer marketing Contact :Twitter: @Anderson760 Blog: Yoshyosh.com
