Episode 9: Controlling the MaA Story
When the biggest companies prepare to announce mergers and acquisitions, they frequently hire specialized public relations firms. Steve Lipin, who heads the MaA practice at Brunswick Group, talks about what happens when MaA stories leak, how he handles anxious clients and how he helps companies such as Anheuser-Busch, Pfizer and Pepsi explain to both investors and reporters why they're buying and selling businesses. Plus, Bloomberg media reporter Gerry Smith tells us why Univision, known for its Spanish-language television, is buying a large stake in The Onion, the satirical news group. Deal of the Week host Alex Sherman and Smith also share their favorite Onion headlines.