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Wondering conversation with Ajax Analytics and CEO Brent Buck Key takeaways: Proactive: Notifications with the surrounding community for the environmental impact in real time. This sense of community involvement goes a long way with complete transparency and good will. Demonstrating that the oil and gas company is monitoring and managing their impact shows the commitment to the local community. Reactive: If there are claims being made about environmental impacts that are unfounded, the monitoring data can be provided to show the true levels of impact. Oil and gas companies can show that their policies and procedures are actually supporting their ESG plans on environmental impact.