Mark Silverman: Being Authentic for Better Engagement
In this episode, Steve Fretzin and Mark Silverman discuss:
- Understanding your clients business.
- The trigger to developing long lasting relationships.
- Arrows in your quiver of business development.
- Tips and tricks for driving engagement.
Key Takeaways:
- Turn on news alerts for what is going on, when it is happening, in your clients business or industry.
- Use your calendar to keep yourself accountable to follow up and follow through.
- It’s okay to post content, even if you don’t create it, but make sure to read it so the post says what you think it is saying.
- It’s about engagement - it’s called social media for a reason.
"Follow up, follow through, and invest your time." — Mark Silverman
Connect with Mark Silverman
Website: https://www.dykema.com/professionals-mark_silverman.html
LinkedIn: https://www.linkedin.com/in/marksilverman3/
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: Steve@Fretzin.com
Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Show notes by Podcastologist Chelsea Taylor-Sturkie
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
