Special Edition - Agency and Marketing Team Dynamics
Do our web developers know the buyer’s prerogative? Do they design for design's sake, or to grow business?Modern web design and coding are intricate beyond most marketer’s understanding. We need to measure our success in flowing capitol though. The web development team wants to make an elegant product, but occasionally misses the point when it comes to transferring beauty-in-design to the bottom line. "Clicks" and "likes" can create an analytic view of what our customers are drawn to. It falls on the marketers to sell the design.A cognitive bias can be formed when sales tactics and development methodologies collide. Synergy is a bit of a stale term, but it really does apply here. Communication and goal setting between departments is paramount.This week: our hosts Jeff Julian and Andy Crestodina, discuss the complexities of modern advertising agencies.#marketing #workflow #synergism
